This award celebrates the visionary Pugliese designers and tailors whose work embodies the soul of Puglia, and where heritage meets innovation. Through their masterful craftsmanship, they honour centuries-old artisanal methods while embracing a bold, contemporary vision. Their creations reflect the region’s whitewashed alleyways, sunlit olive groves, and time-honoured tailoring traditions, positioning Puglia as a global creative hub. By honoring both tradition and forward-looking design, these creators inspire a new generation of makers, and their work truly represents the mission of the Apulian Runway Experience to showcase craftsmanship as both heritage and economic force.